The marketing of the Bridge Cafe Buffets is aimed towards all age groups. :: Business and Management Studies

The market of the tie Cafe Buffets is aimed towards all age groups. As the tide over is part of the church buffets are offered for weddingsINTRODUCTIONThis report was commissioned by Mrs A Bernard to show my understandingof the tools, techniques and ideas presented in the marketing module. The report will top side marketing orientation, practice come up, impactand buyer behaviour. Development of marketing segments and themarketing mix.To display my understanding I have used the twain Caf, which hasbeen trading for 18 months and is expanding its services. It ispart of the Christ Church community outreach program and is designedto offer good food at a very reasonable price.The marketing of the Bridge Cafe Buffets is aimed towards all agegroups. As the Bridge is part of the church buffets are offered forweddings, birthdays, christenings, blessings and funerals as well asfamily functions and also as part of the convocation facilities. Withsuch a wide age range of customers the ma rketing has to appeal to ahuge range of people from a variation of backgrounds. The service theBridge offers can be tailor made to fit to the clients needs andtaste as well as a pre defined bill of fare of various prices. With theability to meet with clients for a more(prenominal) personal touch or bytelephone, fax or e-mail for a faster more efficient service we canstay ahead in research and the development as trends change anddifferent age groups have different tastes. We be intimate our customers aswe all eat and have an understanding of different diets and customsrelating to religion. The clients that have already used the BridgeBuffets Service have found it easier to approach them to arrange atailor designed menu for their guests as the staff are veryapproachable and are willing to spend time lecture to the clients andtheir needs and desires. With this type of relationship with theclient it is hoped that they will use the service again. The buffetservice prides itself on pr oducing home made and home baked products new-fashioned to the client, which is catered to all sized buffets. Buffetscan be organised at short notice (twenty four hours) and still upholdthe same home made traditions. The marketing in practice fits in with the definition Marketing isthe management process which identifies, anticipates and suppliescustomer requirements efficiently and profitably (The CharteredInstitute of Marketing) as the client is in contact with a seniormember of the team who knows and understand both the client needs andthe practical aspect of the catering team.

Ejlert Lovborg and Hedda Gabler direction and casting

Briefly outline your casting ideas for the roles of Hedda and Ejlert Lvborg and then explain how you would charge your actors, in the scenes in which they appear together, in order to reveal their complex feelings for one another.As a director I would direct this play to have a naturalistic style. The play should be as though the audience were watching a small slice of the lives being lived in the Tesman house. Therefore I would use realistic furnishings.For the role of Hedda Gabler I would cast an actor able to show military inheritance through stature, bearing and voice. Hedda would have perfect, aristocratic posture, an air of arrogance and power, and a strong, manipulating voice. As compose in the stage directions, the actor would be a lady of 29 or thereabouts. She would be tall and slim have steel grey eyes, and strong point brown hair, not particularly ample, which would be put up in a loose bun. Hedda would wear dark coloured satin dresses. She would speak with a behindha nd pace and leave pauses, so as to keep the other characters waiting on her words. Her wit would be dry.The actor who would play Ejlert Lvborg would be 33 years old. He would be quite slim, with short dark hair, bright green eyes, and a short beard. He would be dressed in a dark, fitting, three piece suit, quite new, with a matching top hat. He would be pale, with definitive cheekbones. He would have fast paced delivery of lines and a pathetic pitch. His most prized possession would be the manuscript for his new book, which is his child with Thea Elvsted.As a rehearsal process I would ask the actors to write down their previous birth before the actual written play starts. I would ask them to improvise scenes which are linked with there previous lives. For example when Hedda was about to shoot Ejlert when they were younger. I would also ask the actors to write their biography for their characters.During Act two where Hedda and Lvborg first meet in the play, Lvborg seems a little em barrassed. I would direct the actor playing Hedda to show her boredom with Brack and Tesman just before Lvborg enters. When Lvborg comes in, Heddas change in mood would be sudden, her eyes would light up and her body language would show excitement. Hedda would be stimulated by the situation unfolding before her. When Thea arrives she will be able to play. As Hedda takes the album from the desk, I would direct the actor to not look at Lvborg but at Brack and Tesman. As she sits Lvborg would move closer and take a quarter next to her, not once taking his eyes off her. whence whispering to her, HeddaGabler. His expression would show that he is unchangingness in love with her. As Heddas next line, Now Sh would be said with a smile, shes happy she still has a hold over him and she can manipulate him. We see how Lvborg is still infatuated with her as he is disgusted with Hedda that she has thrown herself away like that. He also calls her dearest Hedda and darling Hedda, the actor woul d show how he wishes the surmount for her, and his desire to be loved by Hedda.When Mrs. Elvsted enters Hedda will be happy as she is now able to see how her actions will affect peoples lives. Although she doesnt quite accept Mrs. Elvsted and Lvborg to be as close. He says Ive inspired him, too, Heddas reaction to this line would be envy, she wanted to be the inspiration, she wanted to be at the heart of something exciting, preferably she is bored all day. When Lvborg declines the punch, he would look to Mrs. Elvsted with an expression of enthusiasm, Hedda would just look straight on at him with a false expression of admiration.Then Hedda smoothly changes tactic by adding that he must drink because of other people. As Mrs. Elvsted realises that Hedda is beginning to win the fight, the changes in status and moods between the characters would gain momentum. afterwards Hedda says that Mrs. Elvsted came around in a state of desperation, She would calm herself and relax back into the chair, whilst smiling between Mrs. Elvsted and Lvborg, and nod at Lvborg next line. Desperation, Lvborg would sit bolt up looking between Hedda and Mrs. Elvsted with a questioning look. The sudden turn in the situation would give Hedda joy, and fuel her to go on, Your dismission to a party, she has again found how to control Lvborg.In the final part of Act three, Hedda and Lvborg say goodbye for the last time. Just as Lvborg is about to leave, Hedda reaches her hand out in his direction and says, No Wait She moves across to the desk, and begins unlocking the pistol case as she says her following line. He stands there, motionless watching her, hoping she has the answer to all that is wrong, a look of hope in him. As she turns from the desk Lvborg is slightly disappointed that Hedda is carrying a pistol, she hands it to him slowly as she says, do you recognise it? He takes a slightly angry tone as he remarks that Hedda should have used it before. Hedda clasps her hands around his du ring the line comfortably You use it now, showing a small but significant sign of affection for Lvborg. When he leaves she would move slowly over to the stove momently stopping to retrieve the manuscript. The pulling up a chair she would begin to burn the manuscript, page by page, ripping each one with an audible tear. look her lines slowly with a sneer.During her time with Lvborg, we see that Hedda Gabler can show affection for others, and we also see her most manipulative side. The softly spoken vine leaves take to shows how Hedda controls others to gain the perfect circumstances for her dull life, these ideals of love give her happiness. When her ideals are not met, then her attitude changes and the characters are put into place until she is happy with what is contingency around her.

Sexism in Football Assessment

Sexism In Footb every Since time began, feminists worldwide capture demanded equal rights and yes, theyve probably said just about everything there is to say about sexism. We both dream of the solar day when women and men are treated with the same amount of respect, attention and understanding. But will this day ever come? Sexism should be non-existent and football game is no exception. Sexism can begin in the simplest of places a primary school for example. Picture this, a group of boys are contacting a football check in the school playground, one of the girls in the class decides to join the game.The boys are aware of her presence, but decide to ignore this fact and continue the match approximately her. She approaches the boys at the end of the match and asks Why didnt you pass the ball to me? In reply, one of the young Ronaldo-wannabes says Because youre a girl. Girls cant play football. What they dont know is that, in many years to come, she will become Englands best fem ale footballer, representing both Arsenal Ladies and the England National Team. original football clearly has a huge effect on society. Even as a fan of football, a woman can still be a target of sexism.The misconception that females watch the game solely for the hot guys, is present in the minds of most men. Although this isnt necessarily true for all women, the generalization is that all women look at like this and it is both offensive and inconsiderate. It is clear to all football fans that it is pointless to support a club because of a good-looking or specifically skilful player you have to love and believe in the whole group. Its obvious that a woman can love a team as much as any man can, shes capable of cheering and spurring her team on with the same amount of passion that any man could.Football is a game that is meant to unite. Bring the great unwashed together, no matter of their background or way of life. The beautiful game. So surely women should be consider and be as much of a part of the game as anyone else. Sexism at this level is fairly controllable. But its when it begins to affect peoples lives that it is unacceptable. Take for example, the ridiculous incident involving Sian Massey, the professional, fully qualified referee. The day when she assisted at the Liverpool vs Wolverhampton match.After making a correct offside call, she was wrongly criticised by commentators Andy grizzly and Richard Keys who mentioned that she didnt know the offside rule, due to the fact that shes a woman. Yet the male referee in the Germany vs England match last year didnt know what constitutes a goal? I dont think anyone based it on the fact that he was a man. Atrocious. But conflict likewise occurs off the pitch, with supporting roles, such as physiotherapists under attack. Sexism extends right to the top of the profession, as Sir Alex Ferguson proved in 1994, when a female physiotherapist applied for a job at Manchester United.She received a hurtful and ins ulting letter in reply that was completely and utterly out of touch with modern day thinking. He even had the audacity to say that his players didnt like the thought of women being involved in football. Surely, if a woman has the same training and sleep with as a man, she should have equal opportunity? 17 years on wed all like to think that this was a one-off incident and that women do have a role on and off the pitch, but for this to happen the whole laddish football culture needs to change. Money is a constantly debated field of force in the world of football from players wages to transfer fees.But the difference in the wages of male and female footballers is ridiculous. To give you a furious idea of the extent, Lionel Messi, the best male player in the world, earns roughly ? 35million a year, whereas Marta Vieria da Silva, the best female player in the world, earns roughly ? 255,000 a year. two these people play the same game, both represent their country and they were both r ecently voted as the best players in the world the only difference is their sex. So why does Messi get paid 100 times more than Marta? There are many campaigns running all over the country to promote womens football.Recently, 2011 X Factor finalists, Belle Amie, visited a local girls football match in Birmingham. They were happy to express their feelings about the matter with us We think its really important to support women in the football industry. As a predominantly male game its important to remind people that women can play the sport at a high level too. This sort of promotion will help to develop everyones understanding that women have a key part to play in the beautiful game and that there is no reason why football should still be a male-dominated game.

Holmes

Herman Webster Midget was the first American serial killer the terrorized Chicago in the late sasss, yet he was a slave to his own mind and his own disorders. Herman, who Is also famous as H. H. Holmes had two temper disorders that drove him to commit the actions that he committed. Evidence shows that Holmes had personality disorders comparable swollen-headed personality disorder and unsociable personality disorder. H. H Holmes shows signs of antisocial personality disorder in m whatever ways. To begin with, Midget started at an earlier age torturing animals (CNN).He used to be afraid of actors but one day he had an experience with a skeleton and after that he was changed forever. also in his famous castle there was remains of bodies in the basement with pure evidence of torture. It is evident that Dry. Holmes tortured these young women with no evidence of any remorse. (How Stuff Works). Dry. Holmes himself that he was slowly and slowly turning into the devil since he didnt fee l any remorse or anything of much(prenominal) towards his victims (H. H. Holmes Master of Illusion, chapter 17).The treatment for antisocial personality disorder Is very tricky but usually most actors use operant conditioning-rewarding the good actions and punishing the Illegal ones-(Notational Library of Medicine). Of course such treatment was not present In the time of Dry. Holmes so he had no way of getting help. Another personality disorder Dry. Holmes had was narcissistic personality disorder. Narcissistic personality disorder is when a person has an inflated self image and inflated goals that he will stop at nothing to deliver the goods them.This was the case with Midget, as a matter of fact, Herman killed his con-partner in order to perfect a con on an insurance company to get some scanty money. H. H. Holmes Master of Illusion, chapter 3). Having shown that he doesnt really care about his friend or anyone he supposedly had an emotional attachment with, he proved that he ha s narcissistic personality disorder. This might be caused by his fathers beating to him and his abuse. The only way to truly treat that Is through talk therapy so he can find out to form deeper connections with people he should be familiar Walt(Notational Library of Medicine).Again, this kind of treatment wasnt available in the time of Dry. H. H. Holmes so he had no opportunity to seek help. Some people might argue that Dry. Midget had a form of fetishism paraphernalia since he picked out his victims to be young blonde women. Thyrotrophic, or attraction you hair could have been the reason for his choice of victims (Right Diagnosis). The treatments of this include psychoanalysis, hypnosis, behavior therapy, cognitive therapy, drug therapy(Relight Diagnosis). Its very unclear whether he had this disorder or not. All In all Dry. H H Holmes had a lot of personality disorders that led him to become the monster he was.

Lie and Story Tartuffe

Brenda Duran Honors English Mr. Carpenter Per. 2 Tartuffe In the story Tartuffe by Moliere, the audience can view many block characters. It seems as if every character had a foil, meaning opposite character. The two foils that most stood out were Tartuffe and Cleante. These characters show completely different personalities and everything about them is actually the opposite. cardinal is a hypocrite about religion and the other one is very pious. The more you learn about the characters, the more you realize how different they be. Cleante is both a wise man and a wise guy hes a perceptive, learned, and intellectual.Although he is very wise, is also very humble. Brother, I dont pretend to be a sage, Nor make I all the wisdom of the age. Theres just one insight I would dare to claim I know that true and false are non the same (1. 5. 9-11). Cleante spends most of his time telling Orgon how wrong he is about everything. He wants his brother-in-law to see the real Tartuffe, but Orgon i s ignorant about this entire situation. . He yells at his brother-in-law, Good God, man Have you lost your common sense / or is this all some joke at my expense? (1. 5. 7). Cleante is also a very pious man.Cleante remains the voice of reason and a role model for Christian behavior throughout the play. Moreover, his Christian sentiments are sincere. Tartuffes reputation precedes him. His let on is the title, and the characters of this play spend all their time talking about him. His fundamental lack of suavity is what makes Tartuffe a memorable character. He is an extremely hypocritical man. His failed seduction of Elmire is nothing short of pitiful. He actually tells her that hes no angel, as if that will make her see him, a supposedly holy man, in a hearty new light (3. . 29). Tartuffe pretends to be very pious but he is nothing but a phony. He says that committing adultery can be forgiven and is not that big of a deal. This of course is all lies. In conclusion, in Molieres st ory Tartuffe, we can see that these men are very different and are quite the foil characters. Cleante and Tartuffe is complete opposites. Cleante is the voice of reason and honestly and Tartuffe is just full of lies. Tartuffe is the most hypocritical man in this story. There is no honestly in him, when Cleante is full of it.

Airbnb Marketing Strategy Essay

INTRODUCTIONAirbnb, founded during the frugal d receiveturn of 2008, is one of many progressive businesses operating within the growing sh ard economy. Airbnb offers an alternative to the traditional hotel business and allows property owners, termed hosts, to advertise and rent their extra berth, be it a sp be room, flatcar or treeho subprogram. Guests search through the Airbnb website, read reviews and connect with hosts to find little conventional and, often more, affordable lodging. Key to Airbnbs business achiever is establishing a framework of trust on which both hosts and guests plunder rely, a arrangement Airbnb has developed through a strong marketing strategy and through circumstantial practices that support host and guest throughout the rental process. Building this framework of trust in the brass is a focus not just for Airbnb, save is also typical of a company operating in the new sharing economy.WHAT IS THE SHARING ECONOMY?The sharing economy is a new frugal opportunity for nodes to access goods whenever they be required at that moment with access trumping ownership. For example, if a person only uses a car once a month, they could rent a car from a sharing economy company like ZipCar instead of paying a monthly car payment for a car they b arly use. Following the scotch recession, many Americans lease become less wasteful in using their economic resources. In addition, more Americans are expressing an interest in being more lovingly conscious of green initiatives and other accessible responsibilities (Neilson). These trends have resulted in a new focus on shared resources. Beyond just the economic benefits, good go away and company shapeing are serious drivers of the sharing economy. Today, people who feel the burden of the current economic period may prefer to rent or sell to their peers instead of giving their business to major corporations.Furthermore, the Consumer-to-Consumer (C2C) business model is allowing many separ ates to exploit their own resources to gain additional income without the high startup costs and long-term commitment for business sustainability. Although the idea of sharing is an old idea, the ability for sharing to generate improvement is relatively new. The sharing economy is greatly influenced by online commerce and social media. Online commerce has made it easier forpeers to share their goods and services with one another using trusted financing services through websites such as PayPal. Social media has helped spread the economic and individual(prenominal) benefits of the sharing economy and has served as the fundamental marketing diaphysis for the growth of countless collaborative consumption companies. Companies functioning primarily in the sharing economy consistently urge their substance abusers to share their checks via Facebook, cheep and other social networks. These social platforms have become so integrated in web transactions that once a customer has confirmed or paid, they are prompted to flat post their money-saving or moneymaking success immediately to their social media page of choice.Also referred to as collaborative consumption, the social economy follows the idea that people ordain first use what they have, borrow, swap, make and thrift items before they actually buy something stigmatize new (Anderson). The marketers of these sharing economy companies primarily target a some segments but are constantly expanding. Urban areas and members of the X and Y genesiss are signalise demographics for the sharing economy. Demographically, the majority of sharing economy companies will target propagation Y due to their concern for environmental and social issues that influence their decision to save and reuse resources (Kotler, Philip, and Kevin Lane Keller, Chapter 8). Statistics show that the newest generation of adults buys fewer cans and fewer cars than its predecessors (Ciccone). Furthermore, Generation Y is attracted to unconve ntional practices such as the sharing economy and is highly social, able to spread the word.Generation X is more likely to be those who are renting out their goods and services. As Generation X has more responsibilities, they enjoy the extra income that helps them finance their obligations, such as children and paying a mortgage. People are collaborating informally in their communities out of both necessity and as a lifestyle choice. A sharing economy company should concentrate on put uping, networking and aim to ensure its success (Olson). Branding is key because sharing economy companies want consumers to have confidence in their brand. The sharing economy is at an advantage, being relatively new with a market that is interconnected through online commerce and social media.Outside of spreading the work, a sense of community is create within the network. Finally, a sharing economy company has to concentrate on customer experience. Customers are looking for ease ofuse and product value. When these desires are met, consumers will return to use the service as well as recommend it to others. One very successful example of a company with the sharing economy employing these factors is Airbnb, who in less than a decade has built a major competitor to the centuries old hotel industry.WHAT IS AIRBNB?Brian Chesky and Joe Gebbia founded Airbnb in San Francisco, when they began renting out airbeds in their apartment to people attending a local conference to generate additional income in 2008. The early business model for Airbedandbreakfast.com, later renamed Airbnb, focused on large conferences such as the egalitarian and Re domainan Conventions, which created bustling business in the 2008 election year. In 2009 the founders, now including Gebbias former roommate and tech wiz Nathan Blecharczyk, received $600,000 in inseminate funding from Sequoia Capital. In that same year, acknowledging that renting to complete strangers made many people uncomfortable, Chesky and Gebbia flew to New York City, home to many of their users, to meet with hosts in person and survey for potential improvements.This was an unusual strategy for an internet company but it later proved to be profitable. Over the next two years, Airbnb made several(prenominal) key strategic changes that gave it direction and force in the marketplace. Of particular note was the establishment of Airbnbs brokers payment model and the decision to stimulate in professionals to photograph host homes. By the end of 2011, Airbnb had gone international and reached critical mass (Geron). Forbes estimates that Airbnb likely lost money in 2012 in privilege of accelerating growth, a hit the company could withstand due to the influx of capital from various Silicon Valley venture capital firms (Geron). Their market penetration is comparatively strong, according to Tech Crunch, with Airbnbs booking expected to have surpassed that of Hilton in 2012 (Empson), and hosts renting to an estimated 2.5 meg people according to the Economist (All eyes on the sharing economy).The Wall Street Journal valued Airbnb at $2.5 billion in October 2012, and Privco projected their revenues for that year to be at $180 million (Melby). In exchange for customer support, website maintenance and various redress and security features, Airbnb employs a broker-style payment model, taking a portion ofthe rental price amongst 6% and 12% from the guest, depending on the property price, and a 3% service fee from the host (Geron). Airbnb has come into its own fiscally, slice still maintaining an identity that, though not especially anti-corporate, is certainly fresh, young and innovative. From the company logo, with its broad, curly lettering and informal design, to its emphasis on direct interaction with potential users, Airbnb has built its brand for the generation inspired by innovation.The motto travel like a human emphasizes the difference between the traditional, impersonal, corporate travel experie nce and the opportunity Airbnb presents to users to build their personal networks with hosts in far off places, at a lower cost. As is perhaps to be expected with an internet company, Airbnb relies heavily on social media to create and perpetuate its brand identity. A key aspect of the company brand is the travel experience. They post a traveler of the week on their Facebook, Twitter and Google Plus pages, and recently concluded a photo contest using Instagram, with Airbnb travel credits as the prize. While the choice of prize may be a bit opportunistic, the interactive concept to use the mainstream photo-sharing app, and the reward both fit well with the Airbnb brand and kept the focus on travel or else than profit motive. Naturally, travelers blog posts that mention Airbnb, whether they focus on the company or simply mention it in passing, are often promoted through re-tweets and posts on the Airbnb blog.The experience of travel is only one facet of a company identity that is as carefully well-rounded and appealing as its users. Airbnb also emphasizes its interest in the popular local movement with its Living Local shows, a part of its AirTV series. Each online episode features a tour of a unique Airbnb host property, and interviews with the broadly personable host or hosts. Beyond that, Airbnb is aware of the appeal of its unique and tech-centric business model to engineering and tech nerds. The company provides content catering directly to this audience through its specific engineering blog nerds.Airbnb.com and its Tech Talk YouTube series, where young tech enthusiasts present on innovative new technologies and how they can and are being harnessed to build businesses (YouTube). These videos, generally around an hour in length, provide an in-depth review of current technological and business innovations.Airbnb also uses social media to class itself with other organizations, not unlike cross branding, whichestablishes Airbnb as culturally present and ec onomically innovative while also eliminating the costs of a major publicise campaign. Their Facebook page, for example, lists SXSW, TED, staring(a) America, Lonely Planet and Business Punk as organizations that Airbnb Likes. Each of these associations strengthens their brand Virgin America connects them to another untraditional travel company and to Virgins maverick CEO, Richard Branson, whose appeal to young professionals has made him by far the most followed Influencer on professional social media site LinkedIn (LinkedIn Today Top minds, big ideas).Similarly, their public association with SXSW reveals a cultural affinity in line with that of their clientele, and functions in tandem with the demand for lodging during the festival, to which Airbnb has dedicated a specific slit of their site. Through these efforts, the company has branded itself as young, innovative and culturally and technically savvyall traits that exist outside of its travel-focused revenue stream, but which a re inherently appealing to the clientele, both hosts and guests, on which Airbnb relies.AIRBNB FOR GUESTSAirbnbs business model focuses on consumer-to-consumer (C2C) transactions based on trust. Its model is similar to the popular C2C marketplace of eBay where buyers and sellers secure in transactions that are each evaluated by individuals for their take aim of risk on the basis of detailed profiles, history, product, price and other resources. However for Airbnb, the relative level of investment for guests and hosts is significantly higher on a per transaction basis. Travelers are risking their vacation experience, safety and in most cases, a relatively higher buck value than a single product purchase. Hosts are offering their homes, their personal privacy and their own safety, as well as their living experience for the clip that their place is secured by a guest. With these personal investments in mind, the success of Airbnbs ability to instill confidence, trust and safety thr oughout their network was critical to the success of the company.Airbnbs roadmap to build safety and security for their renters includes a private messaging system that allows users to learn about each other antecedent to booking while holding private information to be disclosed at a later time. Another system is Airbnbs verified ID badge where users will say their social networks such as LinkedIn, Facebook, Airbnb reviews and official documentation from their photo ID and/or passport. With the verification of all of these resources matching up, those users will receive a Verified ID badge with their account information demonstrating to other users that their identification has been vetted. In April of 2013, Airbnb began randomly selecting users to complete this profile and expect to have this expanded worldwide for all Airbnb members in the coterminous future.Over the last two years, Airbnb has made efforts to increase their resources to expand security and sustain the trust in t he marketplace by doubling the size of their customer support staff with 247 support, creating a dedicated Trust & Safety department and designing tools to verify user profiles and facilitating richer communications between guests and hosts prior to booking. With these basic features, the usability, consistency and accessibility to hosts and the Airbnb support group continue to be critical characteristics to Airbnbs service roadmap. Although, when travelers are shopping they also have the office of maximizing their use of these tools and take care in evaluating their own transaction risk by perusing host profiles, reviews, social networks and even connecting with their host on a regular basis.AIRBNB FOR HOSTSHosts are just as much Airbnbs customers as guests so while they must inspire guests to stay in an individuals residence, Airbnb must simultaneously inspire trust and confidence in the Airbnb model for hosts. Airbnbs actions and interactions with hosts and potential hosts are meant to project an image of control, confidence and community for the host, with a particular focus on doing so administratively, financially and socially. To simplify and centralize the hosting process, Airbnb manages all the administrative functions of becoming a host, which provides a support system and harborion for the host and his or her property. Rather than having hosts build a new website for their rental, the site is already created (in multiple languages and currencies) and all he or she must do to get started is create a profile. Airbnb has a free customer service team to help first-time hosts understand the process. While Airbnb makes it clear on their website that understanding tax income and legal status for hosts is theresponsibility of the host, Airbnb provides reference documents and answers to common questions on their website.Although Airbnb maintains the site architecture, hosts are in complete control over the rental price, amenities and house rules. Airbnb i n some cases will even offer free professional photography for host properties. A secure online payment system is built into the website to batten down complete, on-time payment directly to the host (Why Host). Hosts are essentially allowing a stranger into their home (or boat, treehouse, etc.) so a sense of control is key for their confidence in this model. To do so, Airbnb creates systems to offer protection to hosts persons and property. Hosts have total control over who rents their listing. A potential guest puts in a engagement request through the online system and then the host has 24 hours to accept or decline the request. During this time the host and potential guest can get through the website communications system and reference the aforementioned verified ID system. However, the rental address is not given out until the owner accepts the guest and hosts also have access to the 24-hour customer service hotline (Trust).Since most hosts are renting uncreated residences or rooms, protecting against potential damage is much more important than if this was a hotel or business. While normal renters or homeowners insurance is the responsibility of the host, in 2011 Airbnb launched its Host undertake property protection program. In May 2012, it took insurance underwritten by Lloyds of London to extend the Host Guarantee to up to $1 million in property damages. This covers guest damages beyond the screen background of reasonable wear and tear in 23 countries. No additional cost or actions are required for the host to have this protection (Guarantee). The financial incentive is a key reason people become hosts. In a survey of members of Airbnb in San Francisco in November 2012, over 90% of hosts rented their ancient residences to visitors and spent almost half the income they made on living expenses (Lawler). To encourage more people to become hosts and to support existing hosts, Airbnb also focuses on facilitating the financial aspects of renting. First ly, it is free to create a listing using Airbnb.For online payments, the guest submits payment and once the reservation is accepted Airbnb processes and collects the payment in full. Airbnb holds the payment until 24 hours after(prenominal) check-in (and after the guest-host walk through). This helps uphold host cancellation policies and provides a neutral third-partyfor financial exchange. The Airbnb website also facilitates cleaning fees which are held until the property is vacated. The secure payment of fees and workout is a key way Airbnb builds confidence for hosts in addition to the social and cultural aspects of hosting. While the first reason most hosts decide to rent their space is financial, another reason is a desire to meet new people, show off their city and be part of the shared economy.Airbnb allows hosts to rent out primary and secondary residences, but 50% of hosts rent private rooms in their residence while they are on that point (Life). On the Airbnb site, ther e are numerous forums and guides for people to learn about becoming a host, exchange ideas and form a deeper community within the sharing economy. The social community built in Airbnb, plus the financial and administrative support systems, encourage new and repeat hosts to open their homes and lives up to the world because they trust in the brand and system created by Airbnb.NEXT STEPSAirbnbs success did not come without the expected growing pains of any startup company, and especially one absolute a dominant market share in the new sharing economy. While its impact on the tourist trade, individual income, revenue to small businesses and economic stimulation are remarkable, the personal price some individuals have had to pay using Airbnbs service is important not to overlook. From city-issued sanctions to individuals violating lease regulations, to vandalism of personal property and identity theft, the safety, benefits, opportunity costs, and sustainability of Airbnbs service has b een questioned in the media. To alleviate some of these concerns and remain a viable business, Airbnb should examine these obstacles in an effort to make for awareness through its community. They can continue to find ways to provide a more comprehensive and scrutinized ID verification process for all of their users to minimize the existence of bad apples.The level of care that hosts place on evaluating their individual transaction risk and understanding of regulations specific to their city has a direct impact on their safety and success as an Airbnb host. Through consumer forums, hosts, guests, and potential consumers and guests can communicate on a network to learn from their peers. Airbnb should also consider expanding the countries cover and the items covered under theHost Guarantee to increase host protections locally and internationally. Moving forward, Airbnb has to be conscious of the popular pitfalls fellow sharing economy companies have faced. In a Campbell Mithun study, consumers were concerned with the following, in descending order What I lend could get lost or stolen, I might not trust others in the network, my privacy might be compromised, sharing is not worth the effort, and the goods or services might be of poor quality (Olson). As described above, Airbnb has interpreted necessary measures to help defend the safety and privacy of its host and guests. However, as the sharing economy evolves, this could get more difficult and new safety concerns can arise that Airbnb will impoverishment to resolve quickly. cooperative consumption represents a major economic, social and cultural shift as it moves out of infancy and toward acceptance. These companies need to find the balance between the potential of the sharing economy and the standing regulation of the government. The current brick and mortar companies that are participating in highly-regulated industries like hotels or rental cars now have to compete with services that do not go through the s ame rigorous levels of inspection or qualifications to ensure public safety (Lawler). Sharing economy companies could make a solid argument for self-regulation. Airbnb should take care that they currently have the proper management to ensure there are no nefarious parties in their business dealings and that their brand is strong enough to self-regulate (Lawler). For a well-rounded approach, shared economy companies should look towards or at least be aware of how the government may impose regulations to see how they might help or hinder Airbnbs progress.There will come a time when companies like Airbnb will need to defend their unconventional and minimally regulated services, and should now put into place a team that can defend them. Lobbying municipal and state governments in high usage areas is a more traditional but still relevant area for Airbnb to protect its business model and by extension its users. The greatest advantage that collaborative consumption has when defending their stance to the economy is that they exist to help people in their communities to meet their goals (Metcalf, Warburg).These companies need to leverage their community-based benefits as a way to gain support and appeal to those wanting greater government intervention. Preparation and understanding of user needs, government regulations and economic trends will bridge the nascent sharedeconomy into a strong, sustainable economic force. Therefore, if Airbnb continues to focus on building a brand that consumers can trust in and created mechanisms to support hosts and guests then it can be a durable, profitable company for years to come.WORKS CITEDAirbnb. YouTube. sack. 27 June 2013. https//www.youtube.com/user/AirbnbAnderson, Lauren. Collaborative Consumption Directory Visualized. Collaborative Consumption. Collaborative Consumption, 30 May 2013. Web. 01 July 2013. http//www.collaborativeconsumption.com/2013/05/30/collaborative-consumption-directory-visualized.Ciccone, Alicia. The Shari ng Economy. The Huffington Post. TheHuffingtonPost.com, 05 Sept. 2012. Web. 01 July 2013. http//www.huffingtonpost.com/2012/09/05/the-sharing-economy_n_1857201.htmlEmpson, Rip. CEO Brian Chesky Says Airbnb Will Be Filling More Room Nights Than All Hilton Hotels By The End Of 2012. TechCrunch., 12 Dec. 2012. Web. 29 June 2013. http//techcrunch.com/2012/12/12/cloudera-ceo-mike-olson-by-december-31st-airbnb-will-be-filling-more-room-nights-than-hilton-hotels/Geron, Tomio.Airbnb and the Unstoppable Rise of the Share Economy. Forbes, 11 Feb. 2013. Forbes.Guarantee. Airbnb. Web 30 June 2013. https//www.Airbnb.com/guaranteeLawler, Ryan. Airbnb Our Guests Stay Longer and drip More Than Hotel Guests, Contributing $56M to the San Francisco Economy. Tech Crunch. 9 November 2012. 30 June 2013. http//techcrunch.com/2012/11/09/airbnb-research-data-dump/Lawler, Ryan. Balancing Innovation And Regulation In The SharingEconomy.TechCrunch. Crunchbase, 9 Dec. 2012. Web. 01 July 2013. http//techcrunch. com/2012/12/09/balancing-innovation-and-regulation-in-the-sharing-economy.Life Airbnb. Web 30 June 2013. https//www.Airbnb.com/lifeLinkedIn Today Top Minds, Big Ideas. LinkedIn.com. Web. 29 June 2013. http//www.linkedin.com/today/influencers?trk=tod3-top-nav-filterKotler, Philip, and Kevin Lane Keller. Chapter 8 Identifying Market Segments and Targets. Marketing Management. Upper Saddle River, NJ learner Hall, 2012.Melby, Caleb. Who Will Get Rich from Sky High Airbnb Valuation? Forbes. Forbes Magazine, 19 Oct. 2012. Web. 27 June 2013. http//www.forbes.com/sites/calebmelby/2012/10/19/peter-thiel-may-invest-150-million-in-airbnb-at-2-5-billion-valuation/Metcalf, Gabriel, and Jennifer Warburg. A Policy Agenda for the Sharing Economy.SPUR.com. The Urbanist, Oct. 2012. Web. 02 July 2013. http//www.spur.org/publications/ library/article/policy-agenda-sharing-economy.Olson, Kristine. Campbell Mithun. Campbell Mithun. 8 Feb. 2013. Web. 01 July 2013. http//www.campbell-mithun.com/678_nation al-study-quantifies-reality-of-the-sharing-economy-movement.Temple, James. Google Places Draws Complaints from Yelp, Others. SFGate. San Francisco Chronicle, 29 June 3011. Web. 27 June 2013. http//www.sfgate.com/business/article/Google-Places-draws-complaints-from-Yelp-others-2352896.phpThe Globally, Socially Conscious Consumers. The Global, Socially Conscious Consumer. Nielson, 27 Mar. 2012. Web. 01 July 2013.

Impact of Mother-Son Relationship Essay

In the advent of single-parenthood within the nation and along with the controversial emergence of the reproductive health bill as a major quality of the year 2008, an attempt to look into the increasing concern on the population increase serves as the starting point for this study. The researches felt the need to conduct encourage study on the said domain, specifically focusing on the development of the sons who were brocaded by single mothers.The general objective of the current study is to pick up out the impact of mother-son relationship in the formation of social-psychological attributes by males embossed by single mothers. Respondents of the study were composed of 30 males coming from the provinces of Cebu, Cagayan de Oro, Bukidnon, and Bacolod City, whose age ranged from 13-36, and those who were raised by single mothers. Results rendered that males raised by single mothers perceived an ideal mother as someone who is caring, understanding, and loving, and an ideal father a s someone who is trustworthy or a good provider, wise, and loving and caring.Being raised in an atypical family type, males coming from single-parent family viewed an ideal family as intact, happy, full of love and care. The advantages of being raised by single mothers included being well taken-cared of, maturing early, and learning to be independent, while the lack of a male figure, financial deficiency, and the feeling of insecurity were on top of the list for the disadvantages of being in a single-parent family. Asking help from friends and relatives, doing nothing about the situation and self-reflection were some of the coping mechanisms of these males.Attitude toward marriage (x=3. 48) and levels of self-esteem (x=3. 95) were positively correlated to the level of self-disclosure of males raised by single mothers. This means that males who feel comfortable to disclose any information about themselves towards their mothers are close likely to have a positive outlook toward marr iage and are more likely to develop a higher level of self-esteem compared to those who foreclose their thoughts to themselves.