The marketing of the Bridge Cafe Buffets is aimed towards all age groups. :: Business and Management Studies

The market of the tie Cafe Buffets is aimed towards all age groups. As the tide over is part of the church buffets are offered for weddingsINTRODUCTIONThis report was commissioned by Mrs A Bernard to show my understandingof the tools, techniques and ideas presented in the marketing module. The report will top side marketing orientation, practice come up, impactand buyer behaviour. Development of marketing segments and themarketing mix.To display my understanding I have used the twain Caf, which hasbeen trading for 18 months and is expanding its services. It ispart of the Christ Church community outreach program and is designedto offer good food at a very reasonable price.The marketing of the Bridge Cafe Buffets is aimed towards all agegroups. As the Bridge is part of the church buffets are offered forweddings, birthdays, christenings, blessings and funerals as well asfamily functions and also as part of the convocation facilities. Withsuch a wide age range of customers the ma rketing has to appeal to ahuge range of people from a variation of backgrounds. The service theBridge offers can be tailor made to fit to the clients needs andtaste as well as a pre defined bill of fare of various prices. With theability to meet with clients for a more(prenominal) personal touch or bytelephone, fax or e-mail for a faster more efficient service we canstay ahead in research and the development as trends change anddifferent age groups have different tastes. We be intimate our customers aswe all eat and have an understanding of different diets and customsrelating to religion. The clients that have already used the BridgeBuffets Service have found it easier to approach them to arrange atailor designed menu for their guests as the staff are veryapproachable and are willing to spend time lecture to the clients andtheir needs and desires. With this type of relationship with theclient it is hoped that they will use the service again. The buffetservice prides itself on pr oducing home made and home baked products new-fashioned to the client, which is catered to all sized buffets. Buffetscan be organised at short notice (twenty four hours) and still upholdthe same home made traditions. The marketing in practice fits in with the definition Marketing isthe management process which identifies, anticipates and suppliescustomer requirements efficiently and profitably (The CharteredInstitute of Marketing) as the client is in contact with a seniormember of the team who knows and understand both the client needs andthe practical aspect of the catering team.