The marketing of the Bridge Cafe Buffets is aimed towards all age groups. :: Business and Management Studies

The marketing of the duo Cafe Buffets is aimed towards all age groups. As the Bridge is part of the church buffets are offered for weddingsINTRODUCTIONThis compensate was commissioned by Mrs A Bernard to show my pinchof the tools, techniques and ideas presented in the marketing module. The report go away cover marketing orientation, practice approach, impactand buyer behaviour. growing of marketing segments and themarketing mix.To display my understanding I have used the Bridge Caf, which hasbeen trading for eighteen months and is expanding its services. It ispart of the Christ Church community outreach programme and is designedto offer good food at a very reasonable price.The marketing of the Bridge Cafe Buffets is aimed towards all agegroups. As the Bridge is part of the church buffets are offered forweddings, birthdays, christenings, blessings and funerals as well asfamily functions and also as part of the conference facilities. Withsuch a wide age throw up of customers the marketing has to appeal to ahuge range of people from a variation of backgrounds. The service theBridge offers can be tailor made to hold out to the clients needs andtaste as well as a pre defined transportation of various prices. With theability to meet with clients for a to a greater extent personal touch or bytelephone, fax or e-mail for a faster more efficient service we canstay ahead in research and the development as trends change anddifferent age groups have different tastes. We know our customers aswe all eat and have an understanding of different diets and customsrelating to religion. The clients that have already used the BridgeBuffets Service have found it easier to approach them to arrange atailor designed menu for their guests as the staff are veryapproachable and are willing to spend time talking to the clients andtheir needs and desires. With this type of relationship with theclient it is hoped that they will use the service again. The buffetservice prides itself on producing home made and home baked productsfresh to the client, which is catered to all sized buffets. Buffetscan be unionised at short notice (twenty four hours) and still upholdthe same home made traditions. The marketing in practice fits in with the definition market isthe management process which identifies, anticipates and suppliescustomer requirements efficiently and profitably (The CharteredInstitute of Marketing) as the client is in contact with a seniormember of the team up who knows and understand both the client needs andthe practical aspect of the catering team.