Tuesday, August 6, 2019

The Boy in the Striped Pyjamas: Analysis

The Boy in the Striped Pyjamas: Analysis Thesis: When boundaries like social, cultural physical and separations constrained Bruno’s life, it never prevented him from forming a forbidden friendship Sana Ibrahim -3202 John Boyne is an Irish novelist born in Dublin. He wrote 70 short stories and many novels focused on adults and young readers. The Boy in Striped Pyjamas is a novel focused on a younger audience. Several film adaptations were done to this film and in 2006 film adaptation was an award-winning Miramax. Furthermore, the novel won 2 Irish awards and received positive reviews by many papers. For instance The Guardian reviewed as, â€Å"A small wonder of a book†¦this is what fiction is supposed to do† (Boyne, 2010-2014). The Boy in Striped Pyjamas is a fable which captures a hint of the holocaust but still has a great impact on our emotions. This is a story written from a 9 year old boy’s perspective, who lived during World War II. In this story the 9 year old Bruno along with his family moved from Berlin to Poland due to his father’s job promotion. His father was a Nazi officer who was recently appointed to the commander by the Fuhry. As a result they were sent to an isolated area near the â€Å"Out With† concentration camp. (In reality it is Auschwitz Concentration camp in Poland). In this story Bruno felt the loneliness of the place very much. This is because they were home schooled and he had no friends to play with unlike in Berlin. Bruno being a curious and adventurous explorer started to explore the house he lived paying no heed to boundaries. One day he sneaked from the back door and ran through the forest and ended finding a boy near a fence. He met the Jew boy Shmuel fo r the first time. They shared same birthday and age. Bruno sneaked every day to meet his friend near the fence as their budding relation prospered. One fateful day Bruno being a loyal friend to Shmuel decided to help find his dad trapped in the concentration camp. So he disguised in the striped pajama and crawled down the fence. Unfortunately, they ran into a death marching group leading to a gas chamber. They were naà ¯ve about what was about to happen as they walked into their death. It was their ill-fate that they were among the Jews who became the victims of the incinerators (Boyne, 2006). Despite the fact that Bruno was taught to hate the Jews as mortal enemies and his parents’ constant warnings, he proceeded with his virtues. When boundaries like social, cultural, and physical separations constrained the 9 year old boys’ life, it never prevented him from forming a forbidden friendship. Bruno’s family was portrayed as a rich family in Berlin as well as at Auschwitz. In Berlin they had a 5 story building in a position that entire city can be seen. Bruno says this in the story as he could see right across Berlin if he stood in his tiptoes as he held onto the window frame tightly. When they shifted to Poland they had a three story house with a rich life. There were servants attending to every need. However, in Bruno’s room through the only small window, he sees a farm like place from a distant. The area doesn’t look as lively as he thought it would be. His first impression was, â€Å"I don’t think other children look at all friendly,† (Boyne.p.18) even though his mother taught him not to prejudice others. Furthermore, Bruno is brought up in a place where he couldn’t interrupt his mother in any case. While they were about to leave the Berlin house, when the servant Maria interrupts, Bruno immediately recalls the rule of not inte rrupting his mother. Likewise, he cannot disturb his father unnecessarily. His father pays importance in maintaining disciple and the kids are forbidden to question their parents’ authority in decisions (Boyne, 2006). Judaism is considered as a religion by most scholars but the Germans describe Judaism as ethnicity (Hollingshead.p.4). During the holocaust due to this the two different groups were separated while the Jews behind a barbed fence deprived them from their lives. The Boy in Striped Pajamas reckons vast discrimination of Jews and Germans. For instance when Bruno and his family were travelling to Auschwitz they travelled by a train in which there were plenty of spaces for people to sit. On the one, Jews were tightly packed into the trains with undesirable conditions for a human being to breathe or live. â€Å"†¦transport arrived in Auschwitz on September 5, 1944 with 1,019 Jews on board. Men and women were separated† (United States of Holocaust Memorial, 2013). Jews were treated badly because they belonged to a certain ethnic group even though both groups were headed to same destination. During the time when Shmuel described how they came to the camp Bruno found it hard to bel ieve this since there was nothing like that in the trains they travelled. Moreover, having seen the documentary which shows the conditions and how the people were treated greatly influenced his little mind to believe things with in the camp were good (Boyne, 2006). As the two kids came to know each other more they ultimately believed each other more than the parents. This is the main reason why Bruno in the end with natural reluctance, joined his friend in the concentration camp. While the Nazis separated the two groups of people, they however failed to recognize their own type. This proves that what they actually hate is the religion not the people. While the Jews survived in misery, Germans had the choice to live. In this story Bruno was given all the freedom he wants within the household and beyond that he is deprived from this. For example the back door physically separated him from the surrounding. As he was not allowed to cross the door and the boredom pushed him to explore beyond it. Just like his tutor Herr Liszt encouraged in exploring, Bruno went pass the back door into the forest to discover new and interesting things just like the great explorers Christopher Columbus and Amerigo Vespucci (Boyne.p.56). On his first venture he found the boy sitting near the fence and their small talks resulted to build the trust in which each promised to be friends for life (Boyne, 2006). During World War II Jews and Christians were separated by the Germans providing bad conditions within the concentration camps. The Nazi officers removed their clothing and forced them to wear one â€Å"striped pajama† as in the story. In this story Bruno asks Shmuel why do they always wear pajamas and he responds that is the only type of clothing they get to wear unlike Bruno who wears different clothing every day. The Jews barely get to eat and almost every day when Bruno meets Shmuel he is hungry and longing for food. When Shmuel was brought to commanders house to clean the wine glasses Bruno offered Shmuel the fancy foods they eat which ended poor Jew being beaten by the officer (Boyne, 2006). During this time children were subjected to child labor and many were killed just as they arrived the camp. This is because the Officers believed that they are â€Å"useless eaters† (United States Holocaust Memorial, 2013), and immediately killed them in gas chambers.† On ly 6 to 11% of Europes prewar Jewish population of children survived† (United States Holocaust Memorial, 2013). Shmuel, Paul (who comes to peel vegetable) and other Jews in the camp are always sad, whereas the Germans are happy despite their brutality to humans. Bruno however worries and questions Shmuel about these although some answers are hard to believe because of the good conditions they have been subjected to in their lives. â€Å"Holocaust was an event of such consequence and philosophical significance it seems to transcend the boundaries of time† (Hollingshead, p.1).Through the eyes of Bruno the people inside the fence makes him sad. Although his sisters comment that they look â€Å"filthy† he rather says, â€Å"but maybe they don’t have any baths† than agreeing to the fact that they look dirty (Boyne, 2006). In a life where everything of Bruno is controlled by someone to a certain extent he manages to question certain behaviors and things even though he is not allowed to act differently in any circumstances. Bruno is a free spirit and at such a young age he considers his own thoughts over others. He finds his own ways to overcome the boredom at his new house. One day he makes a swing for him although he gets hurt at the end. He formed a strong bond with the dirty Jew boy he said at the beginning making him believe what is important in life is to accept people for who they are. References Boyne, J. (2010-2014) The Boy in the Striped Pyjamas http://www.johnboyne.com/fiction/younger-readers/the-boy-in-the-striped-pyjamas/ Boyne, J. (2006) The Boy in the Striped Pyjamas http://www.anderson5.net/cms/lib02/SC01001931/Centricity/Domain/222/The%20Boy%20in%20the%20Striped%20Pajamas.pdf Hollingshead, A. (2005-2006) G-d was not in Auschwitz http://www.gwu.edu/~uwp/fyw/euonymous/2005-2006/06-hollingsheadfinal.pdf United States Holocaust Memorial. (2013, 6) Plight of Jewish Children http://www.ushmm.org/wlc/en/article.php?ModuleId=10006124 United States Holocaust Memorial. (2013, 6) Children during the holocaust http://www.ushmm.org/wlc/en/article.php?ModuleId=10005142 Word count 1526

Monday, August 5, 2019

Nike Nature Of The Business Marketing Essay

Nike Nature Of The Business Marketing Essay Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-encompassing: clothing, footwear, sports equipment and so on. The company headquartered in Beaverton, Oregon. Nike with its impressive performance impresses its founder; Bill Bowerman once said the sentence: As long as you have a body, you are world athletes, and Nike will continue to develop grow. Before the company became Nike, the original name of the company is Blue Ribbon Sports on January 25, 1964. The company then officially became Nike Inc. on May 30, 1978. Nike has been provided the best products to every athlete around the world. The language of movement is the Nike language. The company committed always to create every chance to show themselves after three years. Nike knows: The best products are only produced by the use of advanced technology. So, by the way, Nike put a lot of manpower and material resources for the research and development of new products.   Years ago, a lot of high potential athletes and sports teams around the world have been sponsored by Nike. The Swoosh logo and trademarks of Just Do It are highly recognized. Nike Nature of the Business NIKE, Inc. is a worldwide marketing which engaged in development and design for footwear, equipment and accessory products. It is approximately 18,000 retail accounts by sells its products in the United States. Nearly 200 countries are through a combination of independent distributors, licensees and subsidiaries. Although a few of the products are worn for leisure purposes, NIKEs athletic footwear products are still in specific designed for athletic use. All equipments for men, women and children have been designed and created by the company. Either is indoor or outdoor activities, NIKE have a good market shoes or clothes such as tennis, golf, football, volleyball, wrestling, aquatic activities, hiking and others. Active sports apparel like most of these categories are sold by NIKE, for athletically lifestyle inspired apparel. Objective of the Nike Nikes main objective is to build up all athletes of every different of level of ability to their potential with advance the products. Indeed, it is to create job chances for provide value in its shareholders apart from the competition. Besides that, their aim also is to maintain the costs down which driven by the intense competition. By the way, a lot of other companies also operate these low-wage countries within the athletics industry according on cost reason. Because of difficulty due to less developed countries, their ability is easily moved to become economically dependent on the corporations. Strategies of Nike There are four main categories of strategies of Nike to continue develop growth in this along the years. They are financial perspective, customer perspective, internal perspective, and learning growth perspective. Financial Perspective Growth strategy Focus on Emerging Markets (i.e. BRIC) Products in new niche activities New customer segments Productivity strategy Increase Asset Utilization : increase employee by 5% Reduce Operational Cost Customer Perspective Maintain Product Leadership Provide high quality innovative products Improve Customer Relationship and Service Launch 250-300 Nike retail outlets in next three years Improve image Nike Community for welfare manufacturing workers Align incentives of workers Internal Perspective Follow Cost Out strategy Reduce marketing spent 11% of revenue only, focus on local sport heroes Integrate New Segments Markets and their attributes with current processes like customer Improve Innovation Cycle With smarter and more intelligent customer feedback mechanisms through e-channels Implement CSR Expand its alliance with other non-profit organizations to work together Learning Growth Perspective Retain and Train key employees Ensure attrition rate is between 2-3% Improve IT Assets Enhance CRM, e-channel, social media platform Invests 2-2.5% Rev in IT Systems Create a customer centric culture Executive team to provide a strong and visionary leadership Targeting Market Nikes targeting market is for those who like the higher quality sporting goods, especially footwear. Therefore, Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike also target market for their shoes, clothes, and other accessories are males and females, especially among 18 and 35 years old. Nike Company has expanded and dominated in the international market. Size of Nike The size or range of the Nike Company is increases throughout the years. The total number of employees of Nike Company is about 38000 people around the world. In 2009, the  company  had a net income of around $1.49 billion. They have offices in 45 different countries. Besides that, the number of Nike stores globally is 700 around the world. Types of products sold Nike Company has a wide range of sports equipment. The first products that Nike produce is track running shoes. Besides that, Nike also offers a range of shoes for sports like, tennis, golf, soccer, baseball, football, bicycling, volleyball, cheerleading, hiking and others. They manufacture  casual clothes, running clothes, yoga clothes, tennis clothes (dresses and skirts),  thongs, socks, caps, aquatic gear, duffel bags, sunglasses, skates, bats, gloves, womens sport bras, ice skates, roller blades, roller skates, protective gear, hockey sticks, hockey jerseys and many more small accessories. http://upload.wikimedia.org/wikipedia/commons/thumb/1/17/Zoom_elite_2.png/220px-Zoom_elite_2.png Nike Pro Core Compression Nike brand, athletic shoes Nike brand, Tennis(Girls shorts) Services Nike Company has a great service which known as NIKEiD. It is a service that allowing customers to customize the products purchased from Nike. It must be through the online purchased. Besides that, The NIKEiD studios give customers have a great personal experience to work with. For iPhone and iPod Touch was released from the NIKEiD App on the iTunes App Store on 14 October 2009 to allow users to search products. Nike PhotoiD service is by taking picture or image with their mobile and sends to Nike so that new software designed will analyze the image, and then based on it designing a shoe. After that, an image of their desired shoe will be received by the customer. Lastly, they can choose to save the image or purchase the new design. Strengths and weaknesses of Nike Strengths Weaknesses Brand recognition High product quality Effective marketing strategy Capacity of innovation Strong distribution chain Strong RD Strong customer relationship Overseas manufacturing dependency Decreasing United States market share High product price compared to Adidas Currency exposure Medium retail presence Competitors Adidas is the major competitor to Nike Company. Adidas is about to launch a new innovative campaign praising the Team Spirit in sports. Any company that produces athletic footwear or athletic apparel is a  competitor  to  Nike such as Puma, Reebok(now is owned by Adidas), Asics, Under Armour, and so on. However, according to graph below, Nike Company is the best sells compete with others. http://cstl.syr.edu/fipse/TabBar/BldCirc/circlgif/fig17.gif Financial Model of Nike Since year 1997, Nike Companys revenues had plateaued at around $9 billion. Net income had fallen from almost $800 million to 580 million. However, market share in US athletic shoes had fallen from 48%, in 1997, to 42% in year 2000. It adverse effect of a strong dollar had negatively affected revenue. The management is concerned about the top-line growth and operating performance. To boost revenue, the company would develop more athletic-shoe products in the mod-priced segment- a segment that Nike had overlooked on the recent years. The company has also planned to push its apparel line. The company has planned to exert more effort on the expense control. Long term revenue growth target is 8%-10%. Earnings growth target is 15%.

Sunday, August 4, 2019

Just Do It For Me: The Roles and Responsibilities of A Teacher Essay

As new teachers leave the world of the University for the world of teaching, they often do not fully understand what is expected of them. The roles and responsibilities of a teacher can be vague and hard to understand when a new teacher is unwilling to ask questions of a mentor teacher, or the mentor teacher is unwilling to aid the new student. As Cathrine Le Maistre states in her paper, titled â€Å"Mentoring Neophyte Teachers: Lessons Learned from Experience† there is a much higher level of attrition after the first year of teaching than in any other year (2000). She believes that new teachers should be taught how to use their own minds, and not simply be given â€Å"manila folder of notes† (La Maistre, 2000. p. 84) and be expected to follow them. At first she believes that experienced teachers are unwilling to help a new teacher, but later discovers that there is â€Å"lot of sympathy for a newcomer needing help† (La Maistre, 2000.p.85). La Maistre portrays b eginning teachers as overly confident in their own teaching abilities when they first leave their Bachelor or Education program. However the realize later that they are not yet ready, and still have a lot of learning to do before they become an experienced teacher. While Le Maistre was on her co-operative teaching program, her mentor teacher had handed her notes that he had used to teach Chemistry for a long time. Le Maistre believes that this does not help her learn to be an independent thinker, or to learn to plan lessons on her own. I believe that her mentor teacher should have made a bigger effort to teach her to be more self-reliant, instead of the large envelope of notes; he could have explained to her the process of making her own notes and given her his notes as an example, ra... ...eachers. If teachers are not responsible for their actions and the way they teach their students, then nobody will be responsible for the fate of the child. Bacon’s writing suggests that he believes that certain roles in the child’s life, are the responsibility of the parent, and other members of the community; without these values, which include personality development and a sense of right and wrong, children would not be fully developed as people, and would have a harder time serving a higher purpose in society (2005) I agree with Bacon in that Alberta’s teaching system is more of a business plan, as it is even entitled â€Å"Three-Year Business Plan† (Bacon, 1995. P. 89) and seems to centre around the idea that children are mass produced objects that teachers are simply supposed to produce for the world, as if a school is little more than a factory for children.

Saturday, August 3, 2019

Detrimental Aspects of Animal Experimentation Essay -- Animal Rights

An intense and polarizing deliberation concerning the issue of animal experimentation and the utilization in research has been raging for years. This issue often catches newspaper headlines and strikes the heart of the American public. The opinion of advocates of animal research and the opinion of those who oppose it are quite visible in the media. Both sides tirelessly strive in advancing their unique beliefs. So far as this discussion is specifically focused on the attainment of favorable legislation by one side or the other, special interest groups have been formed by both parties in order to sway the legislators and numerous bureaucrats to their desired side. The frequently hostile dispute regarding animal testing has grown since its inception, predominantly as a result of the efforts and actions taken by numerous celebrities and influential activists. One such group that has intensified the dialogue is PETA, people for the ethical treatment of animals. In an effort to att ain the ultimate goal of their organization and fulfill the charter upon which this advocacy group was founded, a number of employees along with the assistance of millions of fellow sympathizers engage in informative and influential campaigns. These campaigns often use provocative operandi as a means of drawing attention to their cause and furthering their agenda. Estimates given by various animal rights organizations and government institutions yield figures that show upwards of fourteen million rats and mice, and nearly one and a half million species of other animals such as cats and dogs are utilized in experimental research on a yearly basis. What, then, does this experimental research encompass? There are in fact two different variations of ... ...roductsonanimals.com/info/draizetest Accessed April 18, 2012. 3. Psychological and behavioural animal experiments and research testing. International Association Against Painful Experiments on Animals Website. 2011. http://www.iaapea.com/psychological_experiments.php Accessed April 16, 2012. 4. Greek R, Greek J. Is the use of sentient animals in basic research justifiable? Phil, Eth & Human In Med. January 2010;5:14-29. DOI: 10.1186/1747-5341-5-14 5. Pycroft L, Marston H. Is animal testing necessary to advance medical research? New Internationalist. July 2011:34-36. 6. James-Enger K. Beyond animal testing. Vegetarian Times. Oct 1998:104. 7. Archibald K. Test people, not animals. New Scientist. Sept 2005: 24. 8. Microdosing: current and the future. Future-Science Website. 2010. http://www.futurescience.com/doi/abs/10.4155/bio.09.177 Accessed April 13, 2012.

Friday, August 2, 2019

A compare and contrast essay on the presentation of words and silence in the novels Regeneration by Pat Barker and Strange Meeting By Susan Hill. :: essays research papers

Barker has written Regeneration laid in England in 1917, the novel is populated by a mixture of real and imaginary people. One of the real characters is the soldier and poet, Sigfried Sassoon. We meet him after he has been awarded a medal for heroism in WWI, and has publicly denounced the war as one of aggression and conquest in defiance of military orders. Instead of having a court martial, he is sent to Craiglockhart Hospital to be treated as a \\"shell shocked\\" casualty by Dr. William Rivers another real character. Craiglockhart was what we today would call a neuro-psychiatric hospital, and Rivers is a practitioner of psychoanalysis. His job is to get men well, by carrying out particular methods such as getting the men to recall their disturbing events and then to speak about them, so they can return to the front. Sassoon, Rivers, and other real and fictional characters are interwoven in this tale. The experiences and stories of Regeneration are greatly inspired by historical events and sociological influences. Bringing real life poets and their experiences together with a fictional plot surrounding the great war, Barker has been able to produce a novel from an intriguing blend of fact and fiction, one that conveys several aspects of history. Strange Meeting on the other hand is set against the horrors of the First World War, this novel portrays the friendship of two young officers. Hilliard is a veteran of combat, a reserved and isolated young man who prefers the stark reality of the front line â€Å"why had it been so easy to sleep up there, to sleep through the noise of guns?†, where he follows orders and makes only simple decisions based on life or death, to the political and social complications of his previous existence in England. Hill presents the characters as more positively, psychologically affected by war, from which a main character John Hilliard grows as a person and learns to love as a result of learning to communicate, speak and express himself freely , as at the beginning of the novel he is portrayed as detached and unable to feel or relate to those around him, (primarily his immediate family). Comradeship between Hilliard and Barton, (another central character) appears to be the most prominent com ponent in the novel; however the exploitation of the silenced youth is also explored throughout the novel. He had been unhappy at home, where he could not talk to no one, nobody knew.

Thursday, August 1, 2019

Flexible Budget Essay

What is a flexible budget? A flexible budget projects budget data for various levels of activity. The flexible budget is a series of static budgets at different levels of activity. The flexible budget recognizes that the budgetary process is more useful if it is adaptable to changed operation conditions. Flexible budgets can be prepared for each of the types of budgets include in the master budget, so depending on your particular business you will have different budgets in your flexible budget. †¢ What are the steps to developing a flexible budget? The flexible budget uses the master budget as the basis. To develop the flexible budge the following steps need to be taken: 1)Identify the activity index and the relevant range of activity 2)Identify the variable costs, and determine the budgeted variable cost per unit of activity for each cost. 3)Identify the fixed costs, and determine the budgeted amount for each cost. 4)Prepare the budget for selected increments of activity within the relevant range. †¢ What information is found on a flexible budget report? Flexible budget reports are a type of internal report. The budget report consists of two sections 1) production data for a selected activity budget such a direct labor hours and 2) cost data for variable and fixed costs. The report provides a basis for evaluating a manager’s performance in two areas: production control and cost control. Flexible budgets are widely used in production and service departments †¢ How is that information used to evaluate performance? At the end of a budgeted period, you need to find out if your planned expenditures fell in line. The flexible budget is the budget with figures that are based on actual output. It is then compared to a company’s static budget to get variances between what level of spending was expected and what actually occurred.

Successful implementation of ERP Systems: issues and obstacles

Introduction: Enterprise Resource Planning (ERP) systems are packaged (but customizable) software applications, which manage data from various organizational activities and provide a fully integrated solution to major organizational data management problems. It integrates all data and processes of an organization into one single and centralized system. These systems comprise of many components of hardware and software, in order to achieve integration from various departments in the organization. With the development of new technologies it’s an essential part of their long-term competitive strategy. ERP software applications can be used to manage product planning, purchase, inventory, interacting with suppliers, customer relationship management service, and order tracking.Discussion: Enterprise resource planning (ERP) packages touch many aspects of a company’s internal and external operations. Consequently, successful deployment and use of ERP systems are critical to org anizational performance and survival. This paper presents the results of a study of the problems and outcomes in ERP, a project which was conducted under the sponsorship of an ERP systems vendor. Enterprise systems (or enterprise resource planning systems – ERP) have been instrumental in advancing efficiency in organizations throughout  the world.However, David Hebert of the Hackett Group stated, â€Å"Only a select few companies have gotten value out of their ERP implementations, and those are world-class companies†. Many companies are radically changing their information technology strategies to maintain a competitive advantage, become more responsive to change markets, and deliver better service at lower cost by purchasing off-the-shelf integrated ERP software instead of developing IT systems in-house. [1][2][3]ERP System: Enterprise Resource Planning (ERP) systems are software packages that use relational database technology to integrate various units of an organ ization's information system. ERP systems provide several separate, but integrated modules, which can be installed as a package for any organization [4]. Many large corporations use several different and separate information systems, often because they have merged with and/or acquired other companies with varied systems. An ERP system integrates these separate information systems and results in improved data reliability and processing efficiency.ERP systems quickly became popular with large corporations that needed a seamless integration of their business, but are now frequently used by small to mid-sized companies. The excellent ability of ERP systems to simplify business transaction processing, eliminate work that adds little or no value, and simultaneously improve customer service are the main reasons for the outstanding success and popularity of these systems [5] ERP Model:Enterprise Resource Planning (ERP) systems are off-the-shelf software packages that support most of the key functions of an enterprise, such as logistics, sales, and financial management. These systems are generic, and the functionality they provide can serve a large variety of enterprises. ERP is a critical strategic tool to achieve business goals. However, ERP adoption is not always successful despite using substantial amount of time and human and material resources. To prevent ERP failures, proper adoption processes and selection criteria should be considered to minimize possible losses. To explain the ERP Fig: Modelin an easily understandable format you have to know about the 4ps marketing  model. Usually the 4Ps marketing model was a general marketing model where the 4Ps originally stood for people, product, promotion and price [6]. Over the years, this model has been changed to become a business model and was modified by replacing promotion and price with process and performance [7]. The modified 4P business model was created to architect the ERP Conceptual model because several people working in management are familiar with the concept of the 4Ps.The ERP model is made of 4 components that are implemented through a methodology. This figure demonstrates the integration between the components. Methodology encircles all four of the components to illustrate that each component is addressed and implemented in an integrated manner. [7] [8]ERP System implementation: With the development of new technologies many companies now consider technological improvements an essential part of their long-term competitive strategy, and consequently try to apply these technologies. Computer technology has brought about many benefits in helping the construction industry meet increasingly complex challenges. It has achieved a wide range of successful applications at the project level such as engineering design, project estimating, scheduling, planning and control, and integrated project management.H. Klaus and G. Gable analyzed the concept of ERP, in order to explain its origin. T hey consider that the designation is not related to the role and characteristics of this system. The integrated system of type ERP is not focused on the resource management and it is not very developed within planning area, as its name may suggest it. It is rather focused on the integration of all organization departments, functions and processes within a single computer informational system, capable of supporting all these areas, with their individual and specific requirements. [8]Design of Evaluation Model for ERP System: ERP allows employees to share information, query data, and run reports. This eliminates the need to store duplicate information in more than one place and reduces the amount of work necessary to gather and analyze information  [9]. ERP systems increase efficiency by freeing employees from performing time consuming, manual work. For example, legacy systems often require hours or days to run reports. With ERP, reports can be produced in seconds. These efficiencie s allow employees to spend time on other tasks; reducing operating expenses. Here’s a proposed evaluation design model for ERP system-The proposed ERP evaluation model [8]Issues in Implementing ERP: A Case Study: Information technology/systems play a major role in improving the competitiveness of organizations. There are numerous enterprise information software packages available in the market. One of them is enterprise resource planning (ERP). ERP can provide signiï ¬ cant improvements in eï ¬Æ'ciency across a company, but only when implemented correctly. Otherwise, an ERP system could be a curse and drag the whole enterprise into spiraling ineï ¬Æ'ciency.Planning for ERP systems and their implementations requires an integrated approach to meet the requirements of various functional areas. With a brief overview of ERP implementations, this paper describes some experiences of an ERP implementation in a water corporation. The case study reveals some of the intricacies duri ng the planning and implementation stages that may occur in any company in any part of the world. Suggestions are oï ¬â‚¬ered in resolving the issues of implementing ERP.The criteria for success (and failure): Whether a system is branded as a success or a failure is a judgment, usually made at some point in time by one or more people with the benefit of hindsight. Most people, for example, consider that the new system at Heathrow airport’s Terminal 5 was a failure when it opened in 2008. Now, however, that same system (more accurately, system of systems) is operating successfully with few reported problems on a day-to-day basis.[10] The judgment of whether a project has ‘failed’ is not a simple yes/no decision. It is common for systems that initially did not live up to expectations to evolve over time to deliver useful services. However, management usually regard a project tends as a success if it meets three high-level criteria:It should be delivered on time It should be delivered within budget It should deliver the expected functionalityIn addition to these should be added the considerations of the users, to make sure that the system fits in with their everyday working: It should be acceptable to the users (and hence used).If a project fails to satisfy one or more of these criteria when it is deployed, it is likely to be labeled a failure. If we closely examine the causes of system failures, we see that most of them are not attributable to failures of the technology. Instead, they are failures of the socio-technical system, often arising because the social and organizational aspects either have not been appropriately considered, or have been separated from the technological aspects.It is important that the social and technical aspects of the overall system are developed in parallel, because they are often interdependent. If they are developed separately, any mismatches may not be detected until late in the project when they are invariabl y expensive and time-consuming to correct, and can even lead to the project being abandoned.The most important problems of ERP system implementation: There are several studies dealing with difficulties in enterprise system implementation. The researchers use different concepts, which have various scopes and meanings. As a result, comparing and integrating their findings is difficult. The number of recognized categories of problems and issues experienced by companies adopting ERP system varies from two through three to five. The identified groups cover issues of various nature and scope, e.g., technical, operational, legal, business/economic, organizational, managerial etc. The respondents opinions regarding the problems observed in ERP system, divided into the described categories, are presented in Table 1. Within each category, various difficulties are listed together with a short description. [11]Table: Problems occurring during ERP system implementation [11] ProblemDetailsOrganiz ational problems: Project goalsLack of clearly defined goals of the implementation project; incorrectly defined goals; lack of prioritiesCompany’s conditionPoor company organization; unclear organizational procedures; unclear strategyCommunication Problems with communication and information flow; different understanding of the same ideas by different departmentsDecision makingProblems with decision making (e.g., regarding personnel); indecisiveness of company representativesPersonnel availabilityKey employees unavailable; workers’ lack of timeConflicts Conflicts between a company’s departments; conflicts during organizational changeImplementationMistakes in project management; lack of risk management; lack of implementation tasks’ coordinationmanagementOrganizational and ownership changes during the project; changes in requirements;Changes in a companychanges in company organizational structure imposed by the introduced systemTrainingInadequate training p hase of a project; cutting trainingSocial problems: Employees’ knowledge and educationLack of management competence; lack of personnel computer literacy; lack of knowledge about company operations, enterprise systems and their implementationTop managementLack of top management support and involvement; lack of project understanding by top managementImplementation teamLack of implementation team members’ commitment; inadequate composition of implementation team (e.g., too few people, people not empowered to make decisions)MotivationLack of employees’ motivation to perform implementation tasks and learn new skillsResistance to new systemResistance of middle management, IT staff, and system users; people avoiding implementation dutiesResistance to changePeople highly accustomed to existing solutions and unwilling to changeProject managerLack of a project manager; inadequate person appointed as a project manager; necessity of sharing time between implementation tasks and organizational dutiesSystem provider’s competenceConsultants lacking competence, knowledge, and experience; problems with the availability of system provider’s servicesProject acceptancePeople not convinced about the project; lack of general acceptance for the project; problem with project acceptance by people not involved in implementation dutiesPersonnel’s fearFear about possible consequences of implementation project: loss of job, position, and statusUsers’ responsibility Lack of responsibility and care among people entering data into the systemTechnical problems: DataProblems with completing and organizing system data; problems with transferring data from legacy systems to ERP systemSystem efficiencyUsers unable to enter data on-line; problems with customer and provider order handlingSystem drawbacksImplementers unaware of program’s errors and shortcomings; lack of efficient application testing;Economic problems: High costsInadequate finan cial budget for the project; loss of financial resources; lack of financial flexibility and resource allocationThe problems discovered in Table 1 refer to practically all stakeholders involved in the project: employees, implementation team members (who are functional departments’ managers in enterprise X), and top management representatives. Next, the organizations suffered from the high costs involved and problems connected with goals definition.Conclusion: There is no silver bullet that can be used to kill off the potential for failure of ERP system development projects. The proportion of failures remains stubbornly high, even though several of the factors that are associated with failures appear to be known. A quick look at several of the  Ã¢â‚¬Å"Top 10† style lists of factors associated with failures (and successes) reveals that no two lists are identical, although there are several factors that recur on many lists.The lack of agreement suggests that the analyses of the reasons for failure may be overgeneralising, by treating all failures as being more or less the same, whereas there are really different types of failure that arise through different combinations of factors. Reference 1. Markus. 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